If you’re thinking about starting your own podcast, or have just recorded your first handful of episodes, then you’ll definitely want to tune into this episode of The Business of Thinking Big — I’m sharing ALL of the biggest, boldest, and most surprising lessons I’ve learned while recording my first 200 episodes. (Not interested in leaping into the podcasting world? Don’t worry, many of these lessons apply to content creation in general, so you’ll still get a lot of value!).
True thought leaders have a platform and a following. Podcasting is one of the fastest growing mediums worldwide, with North America topping the list in terms of number of listeners. A study by The Podcast Exchange found that 12 million Canadians listened to podcasts in 2021, with 9 million tuning in at least once a month. Tapping into that market is a fantastic way to deepen your relationship with your ideal clients, build your personal brand, and drive more sales without “selling.”
In this episode, you’ll discover my top tips for content strategy, interviewing, storytelling, and hiring the perfect professionals to help you get your message out just the way you want it. Before you press play, I advise you to grab your notebook, because you will DEFINITELY want to take some notes!
In this episode, you’ll discover:
02:01 Benefits of podcasting
03:22 Picking your name
04:19 Variety is key
07:20 Outline & flow
09:26 Recording when fresh
11:20 Valeska Griffiths & Emily Milling
13:05 Consistency over quality
15:04 Know the story & prep your guests
18:16 Conversation v. interview
20:37 Be brave & hold space
25:10 Link to yourself
26:50 Repurpose strategically
30:08 Set up systems
31:59 Trying new things & episode recommendations
Podcast Production Emily Milling
Show Notes Valeska Griffiths
The Business of Thinking Big
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