In this episode, I share my top 5 strategies on how to leverage the power of Facebook groups to grow your business. I share some very important do's and don't's that will help you get more out of the experience.
Choose the right groups with the right people
Being part of groups on Facebook is essential for many reasons. It can help you to understand what your competitors are doing, keep in touch with your peers, provide answers to questions or feedback on ideas you have and learn new things. It's vital to choose the right group with the right people.
Take into consideration what you can provide and what you'll receive when joining a group. There are many free groups to choose from, but many are saturated with sales pitches, which dilute the conversation. Paid groups tend to offer more high-quality conversation, and will often have more of a "community" feel. Being part of 2 or 3 groups at most is more than enough, so be sure to choose the ones that suit your needs.
Seek to serve first
What can you offer within the group guidelines that will enhance the group? If you aren't sure, then don't be shy, reach out to the group owner or admin(s) and ask if what you want to post is allowed. It's always best to start a conversation or chime into conversations where you can add value. In doing this, you will show up as an expert in your field.
Answer the call
Make use of the search bar on the left side of the screen while in the group. Search a keyword that is most relevant to your area of expertise, then list the results in date order with the most recent at the top. Read through and see if you are able to contribute to any of the most recent posts that are relevant to your business. It's honestly that simple – if the poster responds with additional questions, you could ask them to DM you for more information. The great thing about this is that as I mentioned above, showing up online in posts will help to prove to others that you are the expert in your field.
Engage with your posts
Start a conversation, ask a question on a topic that is meaningful to you, or ask for feedback. Make it relevant to the people in the group, and include a call to action. (Example: "Comment below to share your opinion.")
Go the extra mile!
Look for other opportunities within the group that you aren't leveraging. How can you engage and inform your audience without asking for anything in return? Groups are often looking for experts to contribute something such as a webinar, a Facebook Live or a talk. Prove that you can do what you say, and you will become seen as a teacher or educator within the group.
Facebook groups can be a great way to grow your business, but it's a learned skill, so I hope you take these strategies and apply them.
Links mentioned in this episode:
Mamas & Co. Member Forum
Private Facebook Group
The Business of Thinking Big Podcast
Episode #40 – Network like a Boss
Mamas & Co. Free Trial, November 4 – 8th, 2019
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