Episode #287: 12 Most Common Sales Mistakes

Mar 21, 2024

Sales is definitely an acquired skill… and an acquired taste. During the time that I’ve spent helping countless women grow and scale their businesses, I’ve met very few who genuinely love sales! The truth is that most women have negative feelings around sales and selling. Full disclosure: even though I’ve spent years honing my sales skills (and can now sell in my sleep), I absolutely HATED sales when I first started out.

There are a few reasons why women tend to hate selling, including lack of confidence or a fear of being seen as pushy or “sleazy.” But no matter the reason, selling is a VITAL part of growing a business. If you want to achieve financial success and hit your revenue goals, you need to embrace it and start improving your sales game!

In this episode of The Business of Thinking Big, I dig into the 12 biggest and most common mistakes made by sales novices — and what to do instead.

Mistake #1: Trying to sell too much in your marketing

Mistake #2: Offer is not clear or compelling

Mistake #3: Talking too much

Mistake #4: Making it about you, not them

Mistake #5: Not presenting your best self

Mistake #6: Pitch is weak

Mistake #7: Getting emotional or defensive

Mistake #8: Running away from objections

Mistake #9: Sending them away to something else

Mistake #10: Not having the right sales systems in place

Mistake #11: Being too attached to getting the sale

Mistake #12: Giving up too easily!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • Why confidence is the key ingredient when it comes to successfully selling anything
  • How to grab your prospect’s attention right off the bat
  • Why Zoom is your secret weapon when it comes to sales!



00:33 Intro

01:50 Too much too soon

04:20 Not clear/compelling

07:23 Talking too much

09:26 Making it about you

12:44 Not presenting your best self

15:38 Weak pitch

18:18 Getting emotional/defensive

21:40 Running from objections

24:37 Sending them away

27:04 Not having the right systems

30:23 Too attached to the sale

32:36 Giving up

36:59 Conclusion

Links mentioned:‌ ‌
The Business of Thinking Big #6: The Hero's Journey with Salome Schillack

The Business of Thinking Big #203: Boss Energy

The Business of Thinking Big #114: How to Close More Sales

A-Players Rapid Impact Business Coaching Experience

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