I hope you have a pen and notebook handy, because this episode of The Business of Thinking Big is a mini marketing masterclass! Most business owners require more leads in order to hit their revenue goals, but many struggle with marketing their business effectively. The problem? They often focus on what's new and trendy — the latest strategies hyped up by Instagram business influencers — rather than working to understand and implement the tried-and-tested basics first.
I’ve spent many years helping entrepreneurs build successful businesses, and I can tell you right now: if you want to perfect your marketing and attract a parade of your dream clients, you need to revisit the foundations before you can move on to advanced marketing strategies.
In this episode, I’m taking it back to basics and sharing proven strategies for marketing your business… in the right way, to the right people. Tune in as I explore the function of marketing, the challenges of making your mark in a saturated digital marketplace, and the questions that you should ask yourself BEFORE you take your next marketing steps!
In this episode, you’ll discover:
02:25 Purpose of marketing & customer journey
04:50 You don’t have to be a natural
07:44 Modern marketing is complex
09:33 Know, like, and trust factor
11:08 Get the word out to best-fit customers
15:04 Cast your net selectively
19:50 Episode recommendations
21:44 Build credibility
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