Episode #260: Top Social Media Trends

Sep 14, 2023

It’s really easy to spend time scrolling Instagram or Facebook, watching Reels or TikToks, and reading captions. It can be a lot harder to create content — and even more challenging to create content that truly connects with your dream clients!

In order to make real impact, your content needs to do a few things. It needs to stand out from the noise, it needs to be relevant to your audience (by entertaining, inspiring, or offering valuable info), and it needs to guide people to take the next step toward working with you. If you’ve been struggling to upgrade your social media strategy, this episode of The Business of Thinking Big is for you!

I share the current best practices for social strategy, what I’m doing for my own brand, and what I’m consuming in order to find inspiration. Listen now to learn how to keep your audience watching, reading, clicking, liking, sharing, and swiping!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • How to keep your social media visuals fresh and impactful and inspire action
  • Which information should go in your images — and what belongs in your captions, instead!
  • How to master the art of modern storytelling (and create how-to content with a TWIST!)



00:33 Intro

03:20 Inspiring behaviour

05:55 Captivating visuals

07:53 Carousel storytelling

10:00 StoryBrands & Instagram Stories

11:26 Spontaneous, joyful content

14:03 Unexpected humour

17:14 How-to content… with a twist

18:54 Threads

20:19 Loving invitations v. bold CTAs

22:21 Self esteem & social content

25:40 Homework


Links mentioned:

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller


Learn with me:

Mamapreneur Success Path - Free Audio Training

Connect with me:

Facebook: @liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of like-minded mompreneurs and mentors.

Instagram: @mamasandco


Podcasting support:

The Ultimate Creative

Copy Magic Creative


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