It’s really easy to spend time scrolling Instagram or Facebook, watching Reels or TikToks, and reading captions. It can be a lot harder to create content — and even more challenging to create content that truly connects with your dream clients!
In order to make real impact, your content needs to do a few things. It needs to stand out from the noise, it needs to be relevant to your audience (by entertaining, inspiring, or offering valuable info), and it needs to guide people to take the next step toward working with you. If you’ve been struggling to upgrade your social media strategy, this episode of The Business of Thinking Big is for you!
I share the current best practices for social strategy, what I’m doing for my own brand, and what I’m consuming in order to find inspiration. Listen now to learn how to keep your audience watching, reading, clicking, liking, sharing, and swiping!
In this episode, you’ll discover:
03:20 Inspiring behaviour
05:55 Captivating visuals
07:53 Carousel storytelling
10:00 StoryBrands & Instagram Stories
11:26 Spontaneous, joyful content
14:03 Unexpected humour
17:14 How-to content… with a twist
20:19 Loving invitations v. bold CTAs
22:21 Self esteem & social content
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