Episode #176: Marketing Strategies that are Here to Stay!

Apr 07, 2022

Do you find yourself constantly reinventing your marketing strategy, because nothing seems to lead to lasting results? Are you spread so thin trying to turn strangers into leads that you don’t have the time or energy to turn those leads into customers?

Stop, take a deep breath… then get ready to take some notes.

As a business owner, you need to be very intentional about choosing strategies that lead to continued growth, in order to avoid wasting time and effort on tactics that won’t give you the consistent ROI you deserve. With so much information out there, I know that it’s easy to fall for outdated marketing strategies that won’t deliver the goods… or get too overwhelmed to implement anything at all. I also know that as a coach, consultant, or personal brand, it isn’t easy to put yourself on display and ask to be purchased, even if you truly believe in your offers (as you should!).

In this episode, I share 5 timeless, effective marketing strategies that have worked for me over the years and are still working to this day. These aren’t passing trends that will drive the needle for a season and then fizzle out — they’re solid, actionable principles that are here to stay!

In‌ ‌this‌ ‌episode,‌ ‌you’ll learn:‌ ‌

How to concentrate your efforts in order to produce more consistent value for your audience and your customers
How to position yourself as an “expert,” rather than just a “business owner”
How to create the kind of relationship with your dream clients that makes them want to work with you

Timestamps:‌ ‌

00:32 Intro

01:54 Be comfortable with selling YOU

05:05 Do a few things very well

09:13 Own your authority

13:17 Show the real you

16:26 Know your dream client & messaging

20:18 Share customer success stories

24:45 Recap

Links mentioned:‌ ‌

A-Players Rapid Impact Business Coaching Experience

Influence: The Psychology of Persuasion by Robert Cialdini