Episode #113: How to Generate Quality Leads
Jan 21, 2021
This week, I discuss the four pivotal steps to generate quality leads. This will be the first in a two-part series where I teach you how to create a flow for your dream clients to access your services. We’ll sharpen your marketing process, direct it to the people who will love your product, and turn those leads into sales!
1. Review Your Business Goals
This first step may seem unconventional, but to begin attracting your dream clients, you really need to get your business goals clear. Have a solid idea of what you are selling and who you want to sell it to. Who is the ideal customer for your offer?
2. What Keeps Them Up at Night?
Also known as “pain points”, you should be focusing on the problem gap between where your ideal customer is and where they would like to be. If your service isn’t providing the solution to that gap, you may need to rethink your strategy!
3. Speak to the Problem
So often, I see women entrepreneurs actively avoid discussing the problem they want to offer a solution to. Your marketing should be directly speaking to the problem gap you’ve identified – your followers should resonate with the message you put out.
4. Invite Them to Take the Next Step with You
Make the offer! A great way to encourage followers to take the next step with you is to give them a taste of what working with you will be like. Once they have experienced your style, they’ll be asking for more.
Links mentioned in this episode:
The Business of Thinking Big Podcast