Get Ready to Create & Launch your First Online Course without the need for a massive email list or the overwhelm of Facebook ads.
If you are a coach, consultant or service provider and you’re ready to scale your business with 1-to-many online offers such as an online course or coaching program, then I invite you to join me inside Launch Rookies.
Launch Rookies is a new way of approaching online courses!
Up until now, other experts in the online course space have focused on a super detailed (and frankly all-consuming) process of teaching online courses. Their concept is great in theory, but not every business owner has several months to create and promote a course.
Many programs on this topic also require you to have a big email list to be successful. But if you’re just starting, or you have a list of a few hundred, the same methods (complex email funnels) are not going to work.
And last, a lot of the pros suggest using social media marketing or paid ads to sell an online course, but that route can be riddled with frustration and let’s be honest, the cost can add up!
But when I first started, I was nowhere near where I wanted to be. I had a growing business coaching practice, and I loved what I did and who I served, but it felt like I was working 24 hours a day. I primarily made money through my main 1-to-1 offer (my private coaching package). I was coaching tons of hours each week, and while I was helping people, I noticed they all kept facing the same problems.
Because I was coaching so much, I didn’t have enough time to work on the strategy of my business. When I wasn’t coaching, I was out at live workshops and events drumming up new business. I spent most of my time executing and not nearly enough time on growing my business the right way.
I made 6-figures my first year in business, but it came at a cost. I was burnt out, frustrated, time-starved, my health suffered, and my me-time and family-time were almost non-existent. In short, I had built the exact OPPOSITE of the life I wanted.
I knew something had to change.
So, one year into my business, I launched my first online course, Profit & Prosper. I learned how to listen to my coaching clients, and leverage the work I was already doing with them into a 1-to-many offer. I taught myself how to structure a course so that my students could receive the same benefits as my 1-to-1 clients, but at a fraction of the cost.
I launched my first online course with 20 paying students, all with an email list of under 200 people, and I spent precisely zero dollars marketing.
And now I want to teach you how to do it too.
Launch Rookies is a 6-week course designed to take you from “I’m thinking about building an online course” to “I’ve created and sold my first online course.”
If you’re all of these things, then you might be feeling frustrated that you’re here. But I’m here to tell you that being here is not a bad thing. In fact, let’s take a moment to celebrate what you have built.
If you’re reading this, it means you have built a thriving service-based business, and you are currently helping others and changing lives for the better, and that is no small feat. You should be proud of what you have created.
But, if you want to make a big difference, then you are going to need to reach more people with your offers, and the smartest way to do that is with an online course.
I get it because that is what I told myself for years! And that’s what kept me stuck for far too long. I want to help you move past the overwhelm and the fear that is holding you back.
And the best part, with the Launch Rookies method, you don’t need months on end, lots of advertising dollars or a massive email list to do this. All you need is the willingness to connect your existing audience with a course that will rock their world and to finally make this happen for yourself.
A 6-week program to help you Create and Launch your first Online Course
Launch Rookies is designed to help you:
Launch Rookies is designed with YOU in mind. The recorded modules, course materials, and live classes are all designed with care to help support you through this journey. Each module has been carefully thought out and crafted to walk you through a step-by-step process.
"I wanted to create a course for my audience, but I didn’t know where to start, how to begin, or even what first steps I should take were. With Lianne’s help and encouragement, I created and launched my first online course, and I am now waking up to passive income every day. I would highly recommend Lianne’s program to anyone looking to start.”
-Tammatha D. Accounting Professional
"Lianne helped me with many aspects of creating and launching my first online course. I felt super clear and confident about launching my first course with her by my side! She supported me with setting (and surpassing) sales targets, developing and implementing my marketing strategy, and making sure I'd covered off every little detail that would help my first launch to be as successful as possible. I'm now launching multiple courses multiple times per year and my current success is largely because she helped me get all of this off the ground!"
-Rosalee Lahaie Hera, CEO & Certified Sleep Consultant, Baby Sleep Love
"Lianne guided us through the process of building an online course and specifically how to create interest and demand in our dream client database. She also gave us the formula for the actual course layout. I’m so grateful for all Lianne's help along the way."
-Chelsea S., Real Estate Agent
Get clear on who you will help with your course and how you can best help them.
Create a detailed course outline, including only the most essential ingredients and leveraging your existing content.
Connect with your potential students, so you can promote and sell your course and create your first group of BETA testers.
Take your course outline and build out the final content for your course.
Sharing your course with your new students in a way that ensures their success and the results they seek.
Complete your course and follow up with your students to leverage feedback and marketing materials for the next time you launch!