Launch Rookies


Get Ready to Create & Launch your First Online Course without the need for a massive email list or the overwhelm of Facebook ads.

If you are a coach, consultant or service provider and you’re ready to scale your business with 1-to-many online offers such as an online course or coaching program, then I invite you to join me inside Launch Rookies.

Launch Rookies is a new way of approaching online courses!

Up until now, other experts in the online course space have focused on a super detailed (and frankly all-consuming) process of teaching online courses. Their concept is great in theory, but not every business owner has several months to create and promote a course.

Many programs on this topic also require you to have a big email list to be successful. But if you’re just starting, or you have a list of a few hundred, the same methods (complex email funnels) are not going to work.

And last, a lot of the pros suggest using social media marketing or paid ads to sell an online course, but that route can be riddled with frustration and let’s be honest, the cost can add up!

If you’re reading this, then here’s where you might be right now:

  • You currently have a service-based business such as coaching or consulting
  • You work 1-on-1 with clients, and you’re frustrated that your capacity to help more people (and earn more money) is limited
  • You’ve thought about launching an online course, but you don’t have any time, and don’t know where to start
  • You have some content for your course, but you’re not sure what to do with it
  • You’re not good at the “tech stuff”

Hi, I’m Lianne Kim, and I've built a multiple 6-figure business with online programs and courses.

But when I first started, I was nowhere near where I wanted to be. I had a growing business coaching practice, and I loved what I did and who I served, but it felt like I was working 24 hours a day. I primarily made money through my main 1-to-1 offer (my private coaching package). I was coaching tons of hours each week, and while I was helping people, I noticed they all kept facing the same problems.


Because I was coaching so much, I didn’t have enough time to work on the strategy of my business. When I wasn’t coaching, I was out at live workshops and events drumming up new business. I spent most of my time executing and not nearly enough time on growing my business the right way.

I made 6-figures my first year in business, but it came at a cost. I was burnt out, frustrated, time-starved, my health suffered, and my me-time and family-time were almost non-existent. In short, I had built the exact OPPOSITE of the life I wanted.

I knew something had to change.

So, one year into my business, I launched my first online course, Profit & Prosper. I learned how to listen to my coaching clients, and leverage the work I was already doing with them into a 1-to-many offer. I taught myself how to structure a course so that my students could receive the same benefits as my 1-to-1 clients, but at a fraction of the cost.

I launched my first online course with 20 paying students, all with an email list of under 200 people, and I spent precisely zero dollars marketing.

And now I want to teach you how to do it too.

Launch Rookies is a 6-week course designed to take you from “I’m thinking about building an online course” to “I’ve created and sold my first online course.”

If you’re all of these things, then you might be feeling frustrated that you’re here. But I’m here to tell you that being here is not a bad thing. In fact, let’s take a moment to celebrate what you have built.


If you’re reading this, it means you have built a thriving service-based business, and you are currently helping others and changing lives for the better, and that is no small feat. You should be proud of what you have created.

But, if you want to make a big difference, then you are going to need to reach more people with your offers, and the smartest way to do that is with an online course.

Now, I know that this may seem daunting at first, and you may be having thoughts of…

  • I’m not ready to build a course yet
  • I don’t have the time to take on creating an online course
  • My audience/email list is too small
  • There’s so much to do; I don’t know where to start
  • I have the content, but it’s the tech stuff that scares me

I get it because that is what I told myself for years! And that’s what kept me stuck for far too long. I want to help you move past the overwhelm and the fear that is holding you back.

I want to help you get your online course done and into the hands of the people who need it the most!

And the best part, with the Launch Rookies method, you don’t need months on end, lots of advertising dollars or a massive email list to do this. All you need is the willingness to connect your existing audience with a course that will rock their world and to finally make this happen for yourself.

Announcing Launch Rookies

A 6-week program to help you Create and Launch your first Online Course

Launch Rookies is designed to help you:

  • Connect with your potential students and validate your course idea before you even build it
  • Design a course with your Ideal Students in mind, matching what you can easily teach with what your existing audience needs most
  • Compile and leverage your existing content, workshops, worksheets etc. so that building your course is a breeze
  • Finally build out your course materials such as your videos and resources, so you have them to use forever!
  • Package and price your online course, so that your raving fans will be thrilled to buy
  • Promote and sell your course to a BETA group and finally get your first group of students inside your course and achieving results

Launch Rookies is designed with YOU in mind. The recorded modules, course materials, and live classes are all designed with care to help support you through this journey. Each module has been carefully thought out and crafted to walk you through a step-by-step process.

What Lianne’s clients say about her

"I wanted to create a course for my audience, but I didn’t know where to start, how to begin, or even what first steps I should take were. With Lianne’s help and encouragement, I created and launched my first online course, and I am now waking up to passive income every day. I would highly recommend Lianne’s program to anyone looking to start.”

-Tammatha D. Accounting Professional

"Lianne helped me with many aspects of creating and launching my first online course. I felt super clear and confident about launching my first course with her by my side! She supported me with setting (and surpassing) sales targets, developing and implementing my marketing strategy, and making sure I'd covered off every little detail that would help my first launch to be as successful as possible. I'm now launching multiple courses multiple times per year and my current success is largely because she helped me get all of this off the ground!"

-Rosalee Lahaie Hera, CEO & Certified Sleep Consultant, Baby Sleep Love

"Lianne guided us through the process of building an online course and specifically how to create interest and demand in our dream client database. She also gave us the formula for the actual course layout. I’m so grateful for all Lianne's help along the way."

-Chelsea S., Real Estate Agent

Launch Rookies is perfect for you if…

  • You currently run a successful 1-to-1 service-business and want to reach and help more people
  • You have an existing audience of at least 100 people that you can share this online course with
  • You’re prepared to start working smarter (not harder), and you’re committed to doing something about it!
  • You’re ready to scale your business with a 1-to-many online course or coaching program

Course Overview

Lesson 1: Define your Course

Get clear on who you will help with your course and how you can best help them.

Lesson 2: Outline your Course

Create a detailed course outline, including only the most essential ingredients and leveraging your existing content.

Lesson 3: Sell your Course

Connect with your potential students, so you can promote and sell your course and create your first group of BETA testers.

Lesson 4: Build your Course

Take your course outline and build out the final content for your course.

Lesson 5: Deliver your Course

Sharing your course with your new students in a way that ensures their success and the results they seek.

Lesson 6: Leverage your Course

Complete your course and follow up with your students to leverage feedback and marketing materials for the next time you launch!


With your purchase of Launch Rookies, you get…

  • Access to all 6 Lesson Videos at once, so you can work through the videos in your own time (however, we recommend one lesson per week)
  • Access to the comprehensive Course Workbook, which you download, print off and use throughout the lessons
  • Access to all 6 LIVE weekly classes
  • Lifetime Access to the Private Facebook Group for Launch Rookies students only, so you can stay accountable and get support along the way
  • Email access to Lianne Kim during the program so that you can ask questions and overcome obstacles


Email [email protected] 


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