Episode #9: How to Choose the Right Content Platform

Feb 28, 2019

Today’s episode is a deep dive into 3 very popular and different types of content, so you can figure out which is best for you and your business.

As a business coach who helps entrepreneurs, I know how important content is for your business.  It is a great way to position yourself as an expert and a thought leader. Your free content, whether it is blogs, podcasts or videos is a great way for people to get to know you, and for you to reach them.   Creating content is a privilege, not a chore!

I want to remind you that your content is sometimes the first exposure to you and your brand.  If it’s doing its job then it’s helping them to see you and what you can do for them.

Blogs – Blogs are the easiest and most accessible form of content. With no special equipment necessary (no added expense), there should be an easy way for you to schedule and manage your blog right on your website!  

Podcasts - With podcasts, my audience can hear my voice and feel my enthusiasm, it’s a wonderful tool which allows people to understand who we are better when they can actually listen to us (as opposed to reading text in a blog).  Getting my podcast started took a while though because as a technophobe I had to embrace the technology, as well as to purchase the necessary equipment. 

Video – Video is the King of content! Look at Marie Forleo who is gifted at putting out regular videos. You do not have to be a TV star to nail this!  By the year 2022 it’s expected that the majority of all content will be in the form of videos. A big plus of video is that it gives potential clients a taste of what working with you would really be like.   

Create a formula that works for you and stick with it!  Get your audience used to hearing from you on a regular basis, in the hopes that they would get excited about hearing from you regularly!

Do what feels right for you!

Links mentioned in this podcast: 
Audio Technica Microphone
https://www.amazon.ca/gp/product/B004QJOZS4/ref=oh_aui_search_detailpage?ie=UTF8&psc=1

Marie Forleo
https://www.marieforleo.com/

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