Episode #7: How to Know if it's Time to Rebrand

Feb 14, 2019

In January of this year, I rolled out a new brand with a shiny new website (complete with a new platform), new business name and a new content delivery system… all really big changes in a business!  

You don’t have to go all in the way I did, there is not always a need for a complete reinvention.  Sometimes it’s just coming up with a new name, colours, logo etc., for me I really got to a point where the old brand wasn’t serving me anymore and it wasn’t me, not what I wanted to be known for.

In this podcast, I outline the steps I took while making my decision, and creating my new brand. 

Mission - My mission had changed, I had built my website and had started taking clients on the side of a full-time permanent career.  I was now a full-time entrepreneur, my site needed to reflect that! 

Clients - Who I was serving changed.   Over time and through my coaching work I discovered that I’m not cut out for everyone, but my message was too generic in the original model so I needed to update it.  

Me - I had changed.  This is the hardest part for me to speak about when I set out initially I didn’t really know what I was doing. I started thinking about rebranding to LianneKim.com, and in 20 minutes I had a mind map about who I am and although it was really hard it was great to see what I wanted to be known for.

I’ll be honest, I thought about this for over a year.  I had bought my domain name over two years ago before actually doing anything about it.  It’s not about a logo, new colours or a new font for me, it was about uncovering the person that I wanted to become.  


3 Questions to ask yourself:  

  1.  Is your mission the same as it was when you launched your existing brand?  
  2. Has the person I am serving changed in the last couple of years?  Has the client evolved or become more specific? 
  3. Are you the same person as you were when you did your current branding materials?


Links mentioned in this podcast:

Lianne Kim

Nathalie Amlani




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