Episode #425: Money Beliefs Keeping us Stuck (From the Archives)

What if the biggest thing holding you back from earning more in your business isn’t your strategy, your experience, or your clients — but the beliefs you have about money?

In this episode of The Business of Thinking Big, Lianne Kim revisits one of her earliest podcast episodes from January 2019 to explore five common money beliefs that can keep women entrepreneurs from charging what they’re worth and reaching their financial goals. Eight years later, she’s still hearing these same beliefs in discovery calls and coaching sessions, reminding us just how much our money mindset can influence our business growth.

From worrying that clients won’t pay your rates to fearing that others will think you’re greedy, Lianne breaks down the assumptions that can keep you playing small. She also shares practical ways to challenge these beliefs, test what clients are actually willing to pay, and develop a healthier relationship with money — without judging yourself along the way.

In this episode, you'll learn:

• Why many of the thoughts we have about money are beliefs, not facts
• How to challenge the assumption that no one will pay more for your services
• Why being new to business doesn’t mean you have to keep your prices low forever
• How setting an ambitious financial goal can help you grow, even if you don’t reach the exact number
• Why being the most expensive option in your market doesn’t automatically mean you’re charging too much
• How to stop letting the fear of being perceived as greedy or pushy dictate your pricing decisions
• How to replace limiting money beliefs with thoughts that support your growth and success
• Why money mindset is ongoing work, no matter what stage of entrepreneurship you’re in

The big takeaway? You can acknowledge your money beliefs without judging yourself, and you can choose to change the ones that no longer serve you. Your beliefs don’t have to determine your financial future. Start by identifying what’s holding you back, questioning whether it’s actually true, and taking action to discover what’s possible for your business.

Timestamps:‌ ‌

00:00 — Revisiting an early episode on money mindset
01:00 — Why these money beliefs still hold women entrepreneurs back
03:00 — Recognizing your beliefs and deciding what needs to change
05:00 — The five money beliefs that may be limiting your business
05:00 — Beliefs versus facts: understanding your money mindset
08:00 — Why you can change beliefs you’ve carried since childhood
09:00 — Recommended money mindset resources
11:00 — Belief #1: “No one is going to pay that for what I do”
14:00 — Belief #2: “I can’t charge that because I’m just starting out”
17:00 — Belief #3: “I don’t want to set a goal because I’m afraid I won’t make it”
22:00 — Belief #4: “I’m already too expensive, so I can’t charge more”
24:00 — Belief #5: “People will think I’m greedy or too pushy”
26:00 — Replacing limiting beliefs with more empowering ones
28:00 — How to start changing your money beliefs
29:00 — Why money mindset work continues as your business grows
30:00 — Coaching support for your next stage of growth

Links mentioned: 

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