Episode #411: 5 Content Types every Business Needs

Are you posting consistently on social media but not seeing the results you hoped for?

In this solo episode of The Business of Thinking Big, Lianne Kim breaks down the five essential types of content every entrepreneur should be creating to attract new followers, build trust, and convert their audience into paying clients.

Rather than posting randomly or chasing every trend, Lianne shares a simple content strategy built around the customer journey. She explains how each type of content serves a specific purpose—from grabbing attention and establishing credibility to guiding potential clients through your marketing funnel.

She also shares a bonus content category that helps audiences connect with the person behind the brand while keeping your content authentic and engaging.

In this episode, you'll learn:

• The five types of content every business owner should create
• How to attract new followers without sounding salesy
• Ways to position yourself as an expert in your niche
• How to build credibility through everyday business moments
• The importance of creating content that moves people through your sales funnel
• When and how to promote your services without overwhelming your audience
• Why showcasing your personality helps people connect with your brand

Whether you're building a coaching business, service-based company, or personal brand, this episode will help you create content with more intention and better results.

Timestamps:‌ ‌

00:00 – Why most entrepreneurs struggle with social media content

01:00 – The purpose behind every piece of content

02:00 – Understanding your content funnel

04:00 – Content Type #1: Get attention and attract new followers

07:00 – Content Type #2: Show people what you know

09:00 – Content Type #3: Build credibility and authority

12:00 – Simple ways to showcase speaking opportunities and expertise

15:00 – Content Type #4: Move people further down your funnel

17:00 – Promoting workshops, webinars, and free trainings

20:00 – Content Type #5: Promote your services strategically

23:00 – How to talk about your offers without sounding salesy

26:00 – Why promotional posts often receive less engagement

28:00 – Bonus Content Type: Let your personality shine

30:00 – Why audiences connect with the human behind the brand

32:00 – Finding the right balance in your content mix

33:00 – Creating a simple content schedule that works

34:00 – Test, tweak, and find what works for your audience

35:00 – Final recap and content creation encouragement

Links mentioned:

Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco

Instagram accounts mentioned in this episode:

• @kirstenjordan
• @daniellebinns
• @teniellehostyn
• @natalieamlani