What if confidence in sales doesn’t come naturally — but is something you build through practice?
In this episode of The Business of Thinking Big, Lianne Kim sits down with author and writing coach Jenny Meisner to talk about her journey from ghostwriter to coach, and the mindset shifts that helped her grow her business with more confidence and clarity.
Jenny shares how she overcame self-doubt, learned to sell intentionally instead of “by accident,” and stepped outside her comfort zone to start showing up consistently online. Together, they unpack the power of repetition, visibility, webinars, and belief in yourself when building a coaching business.
This honest conversation is packed with valuable insights for entrepreneurs who want to strengthen their confidence, improve their sales skills, and finally stop hiding behind perfectionism.
In this episode, you’ll learn:
• Why confidence comes from action, not perfection
• The mindset shift from done-for-you services to coaching
• How webinars can generate leads and sales opportunities
• Why video content helps build trust faster
• The importance of practicing sales conversations
• How belief in yourself impacts business growth
• Why consistency matters more than having everything polished
• The power of staying focused instead of chasing every new idea
Timestamps:
00:00 – Introducing Jenny Meisner and her coaching business
03:00 – Jenny’s journey into writing and publishing
05:00 – Why she pivoted into coaching
08:00 – The shift from ghostwriting to coaching
10:00 – Building confidence in sales and marketing
11:00 – Showing up on social media through video
15:00 – Why imperfect content works better
18:00 – Using webinars to attract ideal clients
22:00 – Qualifying leads through connection and engagement
24:00 – “Selling by accident” and improving sales calls
26:00 – Practicing sales conversations and overcoming discomfort
29:00 – How confidence is built through repetition
31:00 – Belief, mindset, and entrepreneurship
33:00 – Jenny’s sales wins and client growth
35:00 – Playing the long game in business
37:00 – Final advice for entrepreneurs building confidence
39:00 – Where to connect with Jenny
Links mentioned:
Website: https://www.jennymaus.com
Instagram: @jennywritingcoach
Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
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