Episode #407: Quick Tip: Sales Vs. Marketing
Why does marketing feel so heavy for so many entrepreneurs?
In this quick tip episode of The Business of Thinking Big, Lianne Kim breaks down the key difference between marketing and sales — and why understanding the two can completely change the way you show up online.
Lianne explains why marketing isn’t about convincing people to buy immediately, but rather about helping potential clients get to know you, trust you, and understand how you can help. She also shares how strong marketing naturally makes sales conversations easier, lighter, and more effective.
If you’ve ever felt uncomfortable promoting yourself online or worried about sounding “salesy,” this episode will help you reframe your approach and simplify your process.
In this episode, you’ll learn:
• The real difference between marketing and sales
• Why your marketing shouldn’t feel pushy or perfect
• How to warm up potential clients before selling
• Why discovery calls become easier with strong marketing
• The role trust plays in converting clients
• How great client results fuel future sales and referrals
• Why serving clients well is the key to long-term growth
Timestamps:
00:00 – Why marketing feels heavy for entrepreneurs
02:00 – The difference between sales and marketing
03:00 – Why marketing is like dating
05:00 – The biggest mistake people make in marketing
06:00 – What should happen in a sales conversation
08:00 – Why strong marketing makes sales easier
10:00 – Reframing marketing as education
11:00 – Creating urgency without being pushy
12:00 – Why client results matter for future sales
13:00 – How testimonials become marketing tools
14:00 – The connection between confidence and serving clients well
Links mentioned:
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Instagram: @liannekimcoach
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