Episode #390: From Burnout to Six Figures with Gio Aiello
What happens when the work you love starts to burn you out? For many entrepreneurs—especially in caregiving roles—the passion is there, but the “on-call lifestyle” takes its toll. That was the reality for Gio Aiello, founder of Mindful Mommy Doula Services.
In this episode, Gio shares how she went from being a solo doula, juggling motherhood and sleepless nights, to building a thriving six-figure agency with over 50 doulas across the GTA. Her journey is proof that growth isn’t about luck—it’s about the choices we make when things feel hard, scary, or uncertain.
This conversation is raw, relatable, and inspiring. Gio opens up about loneliness, fear of visibility, the rollercoaster of revenue, and the responsibility that comes with success. Most importantly, she shows us how reconnecting with joy—and building the right team—can change everything.
In this episode, you’ll discover:
- Why burnout can be the catalyst for a powerful pivot
- How loneliness in business can be overcome with community
- The push‑and‑pull of visibility: craving growth but fearing exposure
- Why nervous system work matters when revenue feels like a rollercoaster
- The tough team decisions that unlocked sustainable growth
- How Gio found her joy again by stepping into the visionary role
Timestamps:
00:00 – Gio’s beginnings as a solo doula
04:00 – Burnout and the “on-call lifestyle”
07:00 – The loneliness of entrepreneurship
10:00 – Facing visibility fears and accountability
14:00 – Choosing six figures (or shutting it down)
18:00 – Managing fear, anxiety, and responsibility
24:00 – Team alignment and empowered leadership
32:00 – Reconnecting with joy and creativity
Connect with Gio:
Instagram: @mindful_mommy_doula
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Connect with me:
Facebook: @liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of like-minded mompreneurs and mentors.
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