Episode #377: Scaling & Streamlining with Fernanda Villanueva
Many therapists start out with passion and purpose—but struggle to stick with it for the long haul or scale their business beyond a solo practice. In this inspiring episode, Lianne Kim sits down with Fernanda Villanueva, founder of Bloomwell Therapy, to talk about what it really takes to grow a sustainable, thriving therapy practice.
Fernanda shares her journey from launching with zero clients to building a multi–six-figure group practice specializing in women’s and reproductive mental health. Together, she and Lianne unpack the challenges therapists face—like marketing, confidence, and team leadership—and the strategies that helped Fernanda expand while staying true to her mission.
If you’ve ever wondered how to move from “just me” to a practice that lasts and scales, this conversation is your roadmap.
In this episode, you’ll discover:
- Why so many therapists struggle to sustain and grow their practice
- The importance of building strong foundations early on
- How Fernanda overcame fear and uncertainty to attract her first clients
- The role of mentorship and community in long-term success
- Why marketing must evolve from “solo practitioner” to “team leader”
- How to highlight your team’s strengths and fill their schedules
- The mindset shifts required to scale without burning out
Timestamps:
01:00 – Fernanda’s journey into therapy and women’s mental health
04:00 – Starting with zero clients and building from scratch
07:00 – Early lessons in confidence, sales, and connection
11:00 – Transitioning from solo practice to group clinic
15:00 – Balancing family growth with business growth
19:00 – Joining Mama Mentors and setting quarterly goals
21:00 – Shifting marketing from “me” to “we”
24:00 – Filling therapist schedules and scaling sustainably
Connect with Fernanda:
Instagram: @bloomwelltherapy
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Learn with me:
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Connect with me:
Facebook: @liannekimcoach
Instagram: @liannekimcoach
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