Episode #374: Personal Brand Mastery with Becky Launder
You’ve started a business, and suddenly—you’re the brand. But now what? In this episode, Lianne Kim sits down with Becky Launder, CEO of Modern Direct Seller and Oh My Hi, to unpack what it really takes to grow a business when you are the face of it. From accidental entrepreneur to personal brand strategist, Becky shares her journey and the framework she uses to help others thrive in the online space.
If you’ve ever felt overwhelmed by content creation, unsure how to attract leads, or resistant to showing up online, this episode is your roadmap. Becky breaks down her 3-part framework for building a personal brand that converts, and offers practical advice for showing up with confidence and clarity.
In this episode, you’ll discover:
- Why most personal brands start by accident
- The mindset shift from “just a blog” to full-blown business
- Becky’s 3-part framework: Content, Capture, Convert
- How to create long-form content that fuels your marketing
- Why people buy from you—not just your product
- How to embrace your personality and lifestyle in your brand
- What to do if you’re resisting the “personal brand” label
- Tips for staying in your lane when working with family
Timestamps:
04:00 – Becky’s journey from corporate to entrepreneurship
10:00 – Building a business around your lifestyle
15:00 – What is a personal brand, really?
20:00 – Becky’s 3-part framework for growth
26:00 – How to attract leads and convert them
32:00 – Showing up online with confidence
38:00 – Final thoughts on personal brand mastery
Links mentioned:
Instagram: @beckylaunder
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