Episode #371: Strategic Organic Growth with Jayne Dykstra

Oct 30, 2025
 

You’re showing up online, posting consistently, engaging with your audience… but the growth just isn’t happening. Sound familiar? That’s the frustrating reality of organic growth for so many entrepreneurs, it feels like you’re doing everything right, yet the results are painfully slow.

In this episode, Lianne Kim sits down with Jayne Dykstra to tackle the problem head-on: how to grow your business strategically and organically without burning out or relying on paid ads. Jayne shares her proven approach to building visibility, nurturing leads, and creating momentum through intentional action not random effort.

If you’re tired of spinning your wheels and ready to see real traction, this episode will help you shift from scattered to strategic

 

In this episode, you’ll discover:

  • Why organic growth often feels slow and how to fix it
  • The visibility traps most entrepreneurs fall into
  • How to build trust and nurture leads without feeling salesy
  • What metrics actually matter when tracking growth
  • The mindset shift that turns effort into result

 

Timestamps:

02:00 – Jayne’s journey

07:15 – Why organic growth feels frustrating

12:40 – Building visibility with intention

18:30 – Lead nurturing that feels natural and aligned

24:50 – Strategic tweaks that lead to real results

30:00 – Final thoughts on sustainable growth and staying the course

 

Links mentioned:

Zetique

Instagram: zetiquebookkeeping

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