Episode #357: Building a Dream Agency with Tasha Booth
Many of us dream of building a thriving online agency — one that supports our clients beautifully and gives us the freedom we started our business to create. But when it comes to actually scaling and hiring the right team? That’s where a lot of entrepreneurs get stuck.
In this episode of The Business of Thinking Big, I sit down with agency coach and founder of The Launch Guild, Tasha Booth, to break down exactly how to build and scale a successful online agency — without burning out or losing your magic.
Tasha shares real talk on why leadership is a skill we must learn (not just assume we’ll know how to do), how to identify A+ team members, and what red flags to avoid during the hiring process. Whether you’re just starting to think about growing your team, or already deep into agency life, this episode is packed with practical gems.
In this episode, you’ll discover:
- What makes the agency model different from other business types
- Why letting go of control is crucial for growth (and how to actually do it)
- The step-by-step of building a repeatable, documented process
- Tasha’s exact hiring framework (including her 2-step application process)
- The red flags to watch for when hiring and onboarding
- How to give feedback with love — and when it’s time to let someone go
- Why strong boundaries and internal leadership are key to sustainability
Timestamps:
00:35 Meet Tasha Booth
02:00 From solopreneur to agency owner
05:00 Freedom to say yes — building a scalable model
08:15 Why it’s hard to let go (and how to shift your mindset)
12:10 Documenting your processes
16:35 How to lead a team with clarity and compassion
21:00 Tasha’s hiring process: what to test for and why
27:15 Feedback, boundaries, and leadership growth
33:40 Knowing when it’s time to let go
39:00 Making space for your team and your business development
45:20 Final advice for future agency leaders
Links mentioned:
Tasha's Instagram: @thetashabooth
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