Episode #353: Instagram Growth Strategies & ManyChat with Lilly McCue
Let’s be honest… Instagram can feel like a full-time job. If you’re feeling overwhelmed by the never-ending content treadmill, you are not alone!
In this week’s episode of The Business of Thinking Big, I’m joined by social media expert and ManyChat consultant Lilly McCue to help you work smarter (not harder!) on Instagram. Together, we unpack what’s working right now to grow your reach and engagement, why link-in-bio isn’t cutting it anymore, and how automation tools like ManyChat can transform casual scrollers into paying clients—without you living in your DMs.
In this episode, you’ll discover:
- The current best practices for Instagram growth—what’s working NOW
- Why relying on “link in bio” is costing you conversions
- How ManyChat creates one-to-one connections that scale
- Why small business owners need simple funnels (not salesy scripts!)
- How to start list-building through social without burnout
Timestamps:
0:33 Meet Lilly McCue
3:50 Why Instagram still matters
6:25 What is ManyChat and how it works
10:05 Real-life use cases for lead magnets
13:00 Funnel writing if you hate copywriting
18:10 Reels, engagement, and video content
24:00 Strategic vs performative social media
30:50 Quality over quantity approach
33:20 Content batching tips
34:50 Simplifying and starting where you are
Links mentioned:
Vanja Moves Instagram: @vanja.moves
Adley Kinsman Instagram: @adley
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