Episode #348: Physical Wellness for Entrepreneurs with Juliet Starrett

What if prioritizing your wellness didn’t require hours at the gym or fancy equipment? What if it could start with just... getting up off the floor?

This week on The Business of Thinking Big, I’m joined by the incredible Juliet Starrett — lawyer, bestselling author, co-founder of The Ready State, and accidental entrepreneur — for a powerfully real conversation about health, movement, and sustainable wellness for busy women.

We dive into Juliet’s journey from high-powered lawyer to parking-lot CrossFit gym owner to health thought leader, and how she built a business (and life) around solving real problems for real people — starting with helping us move more and hurt less.

If you’re a mompreneur with big dreams and little time, this one is a must-listen 💛

In this episode, you’ll discover:

• Why movement isn’t about gym time (and what to do instead)
• How to use the “8-8-180 Rule” to boost your longevity and energy
• Juliet’s “never do nothing” mindset shift to get consistent
• How her business grew from backyard workouts to a bestselling brand
• Why your wellness creates the capacity to lead, grow, and thrive

Timestamps:

00:00 Meeting Juliet Starrett

04:00 The Ready State mission

06:00 The "Built to Move" philosophy

07:45 Accidental entrepreneurs

11:00 Starting a fitness business from a shipping container

14:00 Finding opportunities as entrepreneurs

16:00 The side hustle approach to starting a business

20:00 Why female entrepreneurs need to prioritize wellness

23:00 Mental clarity from physical movement 26:00 The "eights" system for wellness

29:00 Rest is the next best thing to sleep

30:30 Walking 8,000 steps daily (and why it works!)

31:00 The shocking outdoor time statistics

32:30 Sitting on the floor for 30 minutes daily

36:00 "Never do nothing" mantra

40:00 Breaking free from 80s/90s fitness conditioning

42:30 The 70% rule for consistency

47:00 Control what you can control

Links mentioned:

Crossfit
Garmin
Starrett System
Built to Move - Signed Copy

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