Episode #281: The Importance of Money

Feb 08, 2024

“Money doesn’t matter to me.”

“Money isn’t the reason why I do what I do.”

“I’d be doing this even if I weren’t getting paid.”

Many business owners tell themselves that they just don’t care that much about money, and that passion is the driving force behind their businesses. For plenty of entrepreneurs, this may be true to some extent. But when we ignore the importance of money in our businesses, we not only leave too much of it on the table — we actually HURT our ability to grow.

In this episode of The Business of Thinking Big, I talk about the role that money actually plays in your business, and why it’s SO important to give it the attention that it deserves. From money mindset issues to lingering too long in the “hobby stage,” I explore what may be keeping you from prioritizing your income and share my top five tips for making money a focus, so that you can earn (and keep) more of it!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • What causes so many women to deprioritize the money side of their business
  • 5 important reasons why you should keep your mind on your money
  • The problem with relying heavily on influencer marketing and bartering — and the benefits of putting a fair number on your products and services!



00:32 Intro

01:37 Why we don’t consider money important

04:50 Money & fear

06:44 Paid proof-of-concept

10:04 Compensating yourself

14:01 Growing your business & team

17:04 More freedom & choices

19:25 My 5 money tips

26:13 Recap & conclusion


Links mentioned:

The Business of Thinking Big #139: Making Moolah Moves

The Business of Thinking Big #179: Changing Our Relationship with Money with Karen Choi


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