I think it’s important to keep an open mind and look in some unconventional places for business insights and inspiration at times — and right now there is no better place to look than at Taylor Swift. Taylor Swift not only an incredibly talented singer-songwriter, she’s also a seasoned and savvy entrepreneur who is changing the landscape for multiple industries and reinvigorating local economies at every stop of her international, record-smashing Eras tour!
With the release of her similarly record-breaking Eras concert film, Taylor may have a hand in permanently changing the way that the movie theatre industry works. Through producing the film herself and signing distribution deals directly with theatres, she’s been able to shake off studio involvement entirely and secure a larger percentage of the ticket revenue — and this is just the latest in a long series of brilliant business decisions throughout her career.
In this episode of The Business of Thinking Big, I share the top ten business lessons that we can learn from Taylor Swift. Whether or not you like her music, this woman is a fearless business genius, and this episode is packed with golden nuggets that you won’t want to miss!
Listen now to discover:
03:02 Eras film
04:58 ‘ME!’: own your brand
08:03 ‘Enchanted’: elevate the customer experience
10:25 ‘Speak Now’: always be creating
13:34 ‘Style’: think about your visuals
15:11 ‘Karma’: lead with kindness
18:34 ‘Love Story’: create a movement
23:28 ‘This Is Me Trying’: raise your standards
27:16 ‘I Can See You’: embrace diversity
30:26 ‘Mastermind’: plan ahead
33:22 ‘Bejeweled’: have more fun!
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