Episode #265: Biggest Pricing & Packaging Mistakes

Oct 19, 2023

Does your revenue match the transformation that you offer your clients? Or are you inadvertently holding yourself back from reaching your biggest financial goals? So many service-based entrepreneurs are missing out on hitting their full income potential, because they don't understand how to package and price their offers in a way that a) demonstrates their true value, b) earns them every last cent that they deserve, and c) doesn’t pack their schedule with low-paying clients.

There are many factors that may be preventing you from packaging and pricing your services effectively. You may struggle with imposter syndrome and self worth. You may be pricing from a place of desperation or scarcity. You may be “sweetening the deal” FAR too much in order to get that Yes… or you may be overlooking the special ingredient that would have your dream clients vying to pay a premium for your time!

In this episode of The Business of Thinking Big, I share my most powerful tips for structuring packages that won’t leave you feeling overworked or undervalued, and reveal the most common mistakes that I’ve seen entrepreneurs make (over and over again!) for the better part of the last decade.

If you’ve been struggling with selling your services in a way that feels fair, aligned, AND profitable, then grab your notebook and press play!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • The 5 key mistakes that entrepreneurs make when packaging and pricing their services
  • Why you need to ditch your hourly pricing model – and a powerful reframing technique that will simplify your package creation
  • The sales psychology insight that will help you find your pricing sweet spot (and avoid winding up as the ‘dollar store’ of your niche!)



00:33 Intro

01:14 Piecemeal & hourly rates

03:29 Reframing as a transformation

05:54 Including too much or too little

09:26 Sales psychology & value matching

14:46 Your packages will evolve

19:40 Provide payment options

24:33 Conclusion


Links mentioned:

A-Players Rapid Impact Business Coaching Experience


Learn with me:

Mamapreneur Success Path - Free Audio Training

Connect with me:

Facebook: @liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of like-minded mompreneurs and mentors.

Instagram: @mamasandco


Podcasting support:

The Ultimate Creative

Copy Magic Creative


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.