Over the last few years, Fran Murray has been on a powerful journey… and she isn’t slowing down!
Fran is the CEO and founder of Fran Murray Co, a boutique gifting agency that helps mission-driven businesses nurture their key relationships while reducing the revenue gap that exists in the minority- and women-owned small business space. But before she launched Fran Murray Co, she turned her passion for baking into a brand called Chez Fran Desserts.
While this first business saw real growth, Fran felt overwhelmed and unfulfilled, and she struggled with finding her identity as an entrepreneur. Through her experience in my A-Players Rapid Impact Business Coaching, she became open to new ways of generating revenue and scaling her business — and shifted into a business model that fits her like a glove!
In this episode of The Business of Thinking Big, Fran shares the incredible insights and innovative strategies that have helped her build a sustainable, six-figure gift basket empire that is strongly aligned with her values.
Guest bio: Fran Murray is a baker, queen of flavour, and Food Network competitor. She wields her bougie baking skills and 20+ years of experience to spread love and encouragement through her artistry and her new Boxed 'n Bougie line of Luxury Trifles. Fran's made-from-scratch gourmet cakes and treats have adorned many print and online media sources, including Huffington Post, Wedding Chicks, and Bride & Groom Magazine..
00:31 Meet Fran Murray
02:06 Starting her business
04:58 ‘A-ha!’ moment
07:38 From baked goods to gift baskets
10:22 Key lessons
13:03 Building an aligned business
18:27 First hire & outside-the-box strategies
24:31 Nurturing relationships & making a ruckus
30:39 Accelerated growth stages
34:19 Goals & setbacks
39:23 Mindset & celebrating wins
45:38 Coaching, talking about numbers & final advice
Learn with me: A-Players Rapid Impact Business Coaching Experience
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