Episode #230: Webinars to Grow your Business

Apr 20, 2023

You have a wide range of tools at your fingertips when it comes to growing your business. You’re probably already using social media, paid ads, and your mailing list, but you may not be taking full advantage of one of the most powerful tools available: the webinar.

Webinars are an amazing way to grow your audience, build your credibility as a thought leader, and, of course, sell your offers. But they can also be very intimidating, especially when you’re creating and promoting a webinar for the first time. If you’re able to move through your resistance and take the plunge, you may be surprised by your results!

In this episode, I share my biggest tips and tricks for growing your business through the power of webinars — including the webinar strategies that I use to grow my own business! You’ll learn which types of business owners are best suited to do webinars, the technical infrastructure you need to have in place in order to get the most benefit, and the four things that you NEED to know before you begin creating your webinar.

Ready to get started? Grab your pen and notebook, and hit play!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The powerful reasons why you should consider adding webinars to your marketing strategy — and how to guide webinar attendees to your offers effectively 
  • Why your first webinar will NOT be perfect (and why that is totally okay)! 
  • How to choose the right topics for your webinars and boost your registration and attendance rates



00:33 Intro

01:06 What is a webinar?

04:57 Stepping into thought leadership

05:28 Building out your email list

07:05 Building out your content library

07:54 Staying front of mind

08:23 Getting the first webinar out

10:12 My webinar strategy

11:05 Choosing your topic

12:21 Opt-in page & email list

14:31 Who should be doing webinars?

16:35 Product businesses

19:00 4 details you need to know

21:58 Promoting the webinar

22:58 Building in CTAs

24:51 Conclusion


Learn with me: FREE Masterclass: Attract More Dream Clients

Connect with me:

Facebook: @liannekimcoach

Instagram: @liannekimcoach


Join the Mamas & Co. community to get access to valuable resources and the support of like-minded mompreneurs and mentors.

Instagram: @mamasandco


Podcasting support:

The Ultimate Creative

Copy Magic Creative


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.