You have a wide range of tools at your fingertips when it comes to growing your business. You’re probably already using social media, paid ads, and your mailing list, but you may not be taking full advantage of one of the most powerful tools available: the webinar.
Webinars are an amazing way to grow your audience, build your credibility as a thought leader, and, of course, sell your offers. But they can also be very intimidating, especially when you’re creating and promoting a webinar for the first time. If you’re able to move through your resistance and take the plunge, you may be surprised by your results!
In this episode, I share my biggest tips and tricks for growing your business through the power of webinars — including the webinar strategies that I use to grow my own business! You’ll learn which types of business owners are best suited to do webinars, the technical infrastructure you need to have in place in order to get the most benefit, and the four things that you NEED to know before you begin creating your webinar.
Ready to get started? Grab your pen and notebook, and hit play!
In this episode, you’ll discover:
01:06 What is a webinar?
04:57 Stepping into thought leadership
05:28 Building out your email list
07:05 Building out your content library
07:54 Staying front of mind
08:23 Getting the first webinar out
10:12 My webinar strategy
11:05 Choosing your topic
12:21 Opt-in page & email list
14:31 Who should be doing webinars?
16:35 Product businesses
19:00 4 details you need to know
21:58 Promoting the webinar
22:58 Building in CTAs
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