Are you wondering whether business coaching will help you to reach your goals? If you’ve been considering hiring a business coach, but want to learn more about what to expect before you take the leap, then this episode is for you!
I sit down with the amazing Jenny Friedman, a registered pediatric dietitian who specializes in helping families with extremely picky eaters overcome their mealtime challenges. Nearly two years into running her business, Jenny began to feel as though she had reached a plateau — not only was she no longer seeing steady growth, but it was getting harder to achieve the same results. She loved serving her clients and helping them work toward their goals, but didn’t feel as strong or as confident when it came making strategic sales and marketing decisions in her business.
Jenny knew that things needed to change in order for growth to happen… so she enlisted the support of a business coach (me!).
During this conversation, we dive into why Jenny decided to invest in coaching, what kind of changes she was hoping to make in her business, and the shifts and tweaks that she implemented in order to see some amazing results!
In this episode, you’ll learn:
Guest bio: Jenny Friedman MS, RD is a dietitian who helps families struggling with extreme picky eating challenges. Known for her playful and approachable style, Jenny is the author of Stories of Extreme Picky Eating: Children with Severe Eating Challenges and the Solutions that Helped Them. Jenny lives in Philadelphia with her family.
00:33 Meet Jenny Friedman
03:20 Why choose business coaching?
05:13 Growing her family & her business
07:06 What Jenny changed in her business
08:52 Hybrid business model
11:51 Selling her offers
13:13 The first launch
15:15 Perfecting the webinar
16:58 What changed between the first & second launch
18:15 Focused messaging & organic traffic
22:19 Revenue growth
23:39 Offering a membership
26:45 Building a community
28:37 How the business feels day-to-day
31:45 What’s next?
33:08 What Jenny learned about herself
Learn with me: Building a Joyful Business
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