Episode #229: Business & Life Alignment with Jenny Friedman

Apr 13, 2023

Are you wondering whether business coaching will help you to reach your goals? If you’ve been considering hiring a business coach, but want to learn more about what to expect before you take the leap, then this episode is for you!

I sit down with the amazing Jenny Friedman, a registered pediatric dietitian who specializes in helping families with extremely picky eaters overcome their mealtime challenges. Nearly two years into running her business, Jenny began to feel as though she had reached a plateau — not only was she no longer seeing steady growth, but it was getting harder to achieve the same results. She loved serving her clients and helping them work toward their goals, but didn’t feel as strong or as confident when it came making strategic sales and marketing decisions in her business.

Jenny knew that things needed to change in order for growth to happen… so she enlisted the support of a business coach (me!).

During this conversation, we dive into why Jenny decided to invest in coaching, what kind of changes she was hoping to make in her business, and the shifts and tweaks that she implemented in order to see some amazing results!

In‌ ‌this‌ ‌episode,‌ ‌you’ll learn:‌ ‌

  • How we infused high-level strategy into Jenny’s launch schedule and offers
  • How Jenny has changed the way that she launches — and why she became the queen of the webinar!
  • How she has connected with her dream clients and grown her business without paid ads


Guest bio: Jenny Friedman MS, RD is a dietitian who helps families struggling with extreme picky eating challenges. Known for her playful and approachable style, Jenny is the author of Stories of Extreme Picky Eating: Children with Severe Eating Challenges and the Solutions that Helped Them. Jenny lives in Philadelphia with her family.


Timestamps:‌ ‌

00:33 Meet Jenny Friedman

03:20 Why choose business coaching?

05:13 Growing her family & her business

07:06 What Jenny changed in her business

08:52 Hybrid business model

11:51 Selling her offers

13:13 The first launch

15:15 Perfecting the webinar

16:58 What changed between the first & second launch

18:15 Focused messaging & organic traffic

22:19 Revenue growth

23:39 Offering a membership

26:45 Building a community

28:37 How the business feels day-to-day

31:45 What’s next?

33:08 What Jenny learned about herself


Links mentioned:‌ 

Jenny Friedman

Instagram: @feedingpickyeaters 

Learn with me: Building a Joyful Business

‌Connect with me:  

Facebook: @liannekimcoach  

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of like-minded mompreneurs and mentors: 

Instagram: @mamasandco


Podcasting support:

The Ultimate Creative

Copy Magic Creative


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