Episode #218: Big Brands I love and Why

Jan 26, 2023

While everyone has a unique approach to the way that they run their business, I believe that we can all benefit from a little bit of inspiration every now and then! In this week’s episode of The Business of Thinking Big, I share a few big brands that I absolutely LOVE, and dive into the specific aspects of business that they do very well!

These brands range from century-old industry pillars to innovative newcomers, but they’re all crushing it in one area of business or another (and I’m happy to admit that I’ve borrowed from several of their best practices over the years).

From the incredible community building of LEGO to the forward-thinking evolution of Netflix, get ready for a mini-masterclass in business excellence, taught by some of the world’s biggest brand names.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The power of standing strongly behind your product — and going above and beyond to make it right when things go wrong
  • Why the kind of excellent service that creates customers for life requires more than simply answering questions
  • How LEGO drives incredible customer engagement — while simultaneously gathering extremely valuable customer feedback!



00:32 Intro

02:27 LEGO & customer community

06:20 BlendTec & customer service

10:29 Genesis & customer service

13:00 Netflix & evolution

15:43 Lowe’s & expertise

20:38 Post-it & utility

25:27 Four Seasons & quality experiences

29:41 Recap


Links mentioned:

Brands I love
Four Seasons

Learn with me: Building a Joyful Business

Connect with me:

Facebook: @liannekimcoach

Instagram: @liannekimcoach


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