Episode #218: Big Brands I love and Why
While everyone has a unique approach to the way that they run their business, I believe that we can all benefit from a little bit of inspiration every now and then! In this week’s episode of The Business of Thinking Big, I share a few big brands that I absolutely LOVE, and dive into the specific aspects of business that they do very well!
These brands range from century-old industry pillars to innovative newcomers, but they’re all crushing it in one area of business or another (and I’m happy to admit that I’ve borrowed from several of their best practices over the years).
From the incredible community building of LEGO to the forward-thinking evolution of Netflix, get ready for a mini-masterclass in business excellence, taught by some of the world’s biggest brand names.
In this episode, you’ll discover:
- The power of standing strongly behind your product — and going above and beyond to make it right when things go wrong
- Why the kind of excellent service that creates customers for life requires more than simply answering questions
- How LEGO drives incredible customer engagement — while simultaneously gathering extremely valuable customer feedback!
Timestamps:
00:32 Intro
02:27 LEGO & customer community
06:20 BlendTec & customer service
10:29 Genesis & customer service
13:00 Netflix & evolution
15:43 Lowe’s & expertise
20:38 Post-it & utility
25:27 Four Seasons & quality experiences
29:41 Recap
Links mentioned:
Brands I love
LEGO
Blendtec
Genesis
Netflix
Lowe's
Post-it
Four Seasons
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Learn with me: Building a Joyful Business
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