Sometimes, taking the leap into entrepreneurship means COMPLETELY shifting your self-identity. Dr. Adrienne Shnier is the founder of not one, but two incredible businesses: Shnier Mackenzie Law & Policy Consulting and Apply Yourself: The Advancement Spot Inc. Through Shnier Mackenzie, Adrienne provides professional legal services, and through Apply Yourself she helps students master the skills that get them accepted into — and thriving in — their dream programs and schools… and she’s managed to grow both businesses alongside teaching classes at York University and Osgoode Hall Law School!
As a lifelong academic, Adrienne struggled with her move from the public sphere to the private sphere. In this conversation, we dive into Adrienne’s initial goals when launching her businesses, why hiring a business coach was an absolute game-changer, and why husbands don’t often make great business coaches (but can sometimes make excellent business partners)!
In this episode, you’ll discover:
Guest bio: Dr. Adrienne Shnier is the CEO, founder, and Advancement Coach & Strategist at Apply Yourself: The Advancement Spot Inc. since 2015. She is a lawyer and founder of Shnier Mackenzie Law & Policy Consulting, PC. She is also a Toronto-based Adjunct Professor in the Faculty of Graduate Studies and Faculty of Health (School of Health Policy & Management and School of Global Health) at York University, and Health Law Faculty at Osgoode Hall Law School in the Professional LLM in Health Law program.
00:58 Meet Adrienne
02:40 Why hire a business coach?
05:50 Your craft v. business skills
06:44 The missing pieces
11:21 Tenure offer & big shift
22:32 Universe sending tests
24:10 Identity shift
29:29 Experience v. title
31:53 Program launch
35:31 Recognizing value
38:30 Developing offers
41:24 Marriage & business partners
44:51 Creating space & final tips
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