Episode #208: Mastering the Inner Game with Adrienne Shnier

Nov 17, 2022

Sometimes, taking the leap into entrepreneurship means COMPLETELY shifting your self-identity. Dr. Adrienne Shnier is the founder of not one, but two incredible businesses: Shnier Mackenzie Law & Policy Consulting and Apply Yourself: The Advancement Spot Inc. Through Shnier Mackenzie, Adrienne provides professional legal services, and through Apply Yourself she helps students master the skills that get them accepted into — and thriving in — their dream programs and schools… and she’s managed to grow both businesses alongside teaching classes at York University and Osgoode Hall Law School!

As a lifelong academic, Adrienne struggled with her move from the public sphere to the private sphere. In this conversation, we dive into Adrienne’s initial goals when launching her businesses, why hiring a business coach was an absolute game-changer, and why husbands don’t often make great business coaches (but can sometimes make excellent business partners)!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • Adrienne’s biggest ‘A-ha!’ moments — and why she turned down a prestigious six-figure tenure position in her academic field 
  • How she worked through her professional identity crisis — and why discomfort is her secret ally
  • How she moved from selling 1:1 services into launching her first group program (and why she was so successful!)


Guest bio: Dr. Adrienne Shnier is the CEO, founder, and Advancement Coach & Strategist at Apply Yourself: The Advancement Spot Inc. since 2015. She is a lawyer and founder of Shnier Mackenzie Law & Policy Consulting, PC. She is also a Toronto-based Adjunct Professor in the Faculty of Graduate Studies and Faculty of Health (School of Health Policy & Management and School of Global Health) at York University, and Health Law Faculty at Osgoode Hall Law School in the Professional LLM in Health Law program. 


Timestamps:‌ ‌

00:33  Intro 

00:58  Meet Adrienne

02:40  Why hire a business coach?

05:50  Your craft v. business skills

06:44  The missing pieces

11:21  Tenure offer & big shift

18:50  People-pleasing

22:32  Universe sending tests

24:10  Identity shift

29:29  Experience v. title

31:53  Program launch

35:31  Recognizing value

38:30  Developing offers

41:24  Marriage & business partners

44:51  Creating space & final tips


Links mentioned:‌

Dr. Adrienne Shnier

Shnier Mackenzie Law & Policy Consulting

Facebook: @ApplyYourselfGlobal

Instagram: @applyyourselfglobal 

The Business of Thinking Big Episode #194 - Team Culture with Kaitlin Sandor-Kerr 

Learn with me: Building a Joyful Business

‌Connect with me:  

Facebook: @liannekimcoach

Instagram: @liannekimcoach


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