Episode #204: How to Make Money as an Influencer with Jenny Melrose

Oct 19, 2022

If you’re a budding influencer or micro influencer, you’ll definitely want to listen to this episode! My guest, Jenny Melrose, is an expert content strategist, business coach, and the author of Influencer Entrepreneurs: The 4-Step Frame for Building Your Audience, Growing Your Business, and Making Money Online. You may have already discovered her through her Influencer Entrepreneurs Podcast.

Jenny started a lifestyle blog in 2009 while working as a teacher. Interested in learning how to leverage her audience and successfully monetize her blog, Jenny focused on creating the type of content that would resonate with her readers and build an audience that brands would pay to get in front of — and within five years she was able to quit teaching and replace her yearly salary through sponsorships alone!

Since selling her blog for six figures, Jenny has built a business helping bloggers and entrepreneurs discover the strategies and resources they need to unlock their inner influencer and monetize their online businesses! In this conversation, we talk about why the influencer world has changed over the last five years, how to leverage your data to attract paying brands, the importance of creating a win/win/win situation.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

The type of content you should be creating if you want to grow into an influencer type of role
What you need to know before you take the first steps toward monetizing your content
The pros and cons of 3 different methods of monetizing your content

Guest bio: Jenny Melrose is a successful business coach, content strategist, and podcaster who offers bloggers and entrepreneurs resources to grow and monetize their online businesses.

Timestamps:‌ ‌

00:33 Meet Jenny Melrose

03:56 What is an influencer?

05:32 How influencers have changed

08:55 Monetizing your content

10:41 Selling to brands

11:33 Leveraging data

13:55 Sponsorships

14:59 Affiliates

15:50 Influence outside of social media

17:45 Find your niche & pitch

20:51 Consistency, perseverance & vulnerability