If you’re a budding influencer or micro influencer, you’ll definitely want to listen to this episode! My guest, Jenny Melrose, is an expert content strategist, business coach, and the author of Influencer Entrepreneurs: The 4-Step Frame for Building Your Audience, Growing Your Business, and Making Money Online. You may have already discovered her through her Influencer Entrepreneurs Podcast.
Jenny started a lifestyle blog in 2009 while working as a teacher. Interested in learning how to leverage her audience and successfully monetize her blog, Jenny focused on creating the type of content that would resonate with her readers and build an audience that brands would pay to get in front of — and within five years she was able to quit teaching and replace her yearly salary through sponsorships alone!
Since selling her blog for six figures, Jenny has built a business helping bloggers and entrepreneurs discover the strategies and resources they need to unlock their inner influencer and monetize their online businesses! In this conversation, we talk about why the influencer world has changed over the last five years, how to leverage your data to attract paying brands, the importance of creating a win/win/win situation.
In this episode, you’ll discover:
Guest bio: Jenny Melrose is a successful business coach, content strategist, and podcaster who offers bloggers and entrepreneurs resources to grow and monetize their online businesses.
00:33 Meet Jenny Melrose
03:56 What is an influencer?
05:32 How influencers have changed
08:55 Monetizing your content
10:41 Selling to brands
11:33 Leveraging data
15:50 Influence outside of social media
17:45 Find your niche & pitch
20:51 Consistency, perseverance & vulnerability
25:21 Pick your best platform
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