Episode #199: Accidental Influencer with Libby Ward

Sep 15, 2022

Have you ever wondered what it takes to go viral or build your social media presence into a lucrative full-time job? Get ready to take an inside look into the journey of a successful thought leader and social media sensation.

In this episode of the Business of Thinking Big, I speak with an “accidental influencer” whose content is now seen by millions of women worldwide. Through her Diary of an Honest Mom blog, Instagram, and TikTok, Libby Ward shares honest and insightful content about motherhood and mental health that clearly resonates with her audience — she’s grown a massive following over the last three years and shows no signs of stopping!

Listen now to hear Libby and I discuss her transformation from a 7th grade educator who didn’t know what TikTok was to a worldwide influencer and mental health advocate with over 1 million followers on the platform.


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • Why you need to be careful not to let perfectionism and comparisonitis pull your focus from your authentic goals and values
  • What it’s like to deal with copycats on social media once your content begins to go viral
  • How Libby’s childhood trauma has impacted her motherhood journey and shaped the trajectory of her entrepreneurship


Love the episode? You’ll want to check out MamaCon — Libby is just one of our amazing guest speakers!


Guest bio: Libby Ward is a digital creator, speaker, and mental health advocate with a deep commitment to breaking the cycles of trauma. Every week, Libby’s content reaches millions of women around the world and she has grown a dedicated community of over 1 million on social media in just two years. She has been recognized as a mental health advocate by TikTok and has been featured on Global News, Motherly, Insider, and media outlets around the world.


Timestamps:‌ ‌

00:33  Meet Libby Ward

02:59  Discovering TikTok & Instagram

06:28  Early content strategy

08:06  Impact of trauma

 11:12  Perfectionism

14:30  Realizing the potential

16:50  Dealing with copycat

21:01  Biggest gifts

22:28  What to expect from Libby at MamaCon

25:48  Final takeaway


Links mentioned:‌

Libby Ward

TikTok: @diaryofanhonestmom

Instagram: @diaryofanhonestmom




Learn with me: Building a Joyful Business


‌Connect with me:  

Facebook: @liannekimcoach

Instagram: @liannekimcoach


Join the Mamas & Co. community to get access to valuable resources and the support of like-minded mompreneurs and mentors.

Instagram: @mamasandco


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