What does your brand’s Instagram look like? Is your page full of impersonal images and motivational quotes from other people… without a single picture of you to be seen?
Now more than ever, creating a personal connection with your audience is essential! People want to understand your values and know that there is a real person behind the screen before they decide whether they want to work with you. If you want to be successful, you need to get comfortable with being a little vulnerable.
Yvonne Chavez is one of my amazing A-Players and the founder and CEO of Lotus Fitness Studio, an outdoor studio located in Whittier, California with a focus on wellness and community. In order to grow her business, she needed to step up and move into the spotlight as the face and voice of her brand — something that Yvonne (and many other women entrepreneurs) often find challenging.
In this episode of the Business of Thinking Big, we talk about the journey from beginner business owner to seasoned and successful leader of an empire, why it’s so important to be authentic and visible, and why being an entrepreneur can sometimes feel like living a double life!
In this episode, you’ll discover:
Guest bio: Yvonne Chavez is the owner and CEO of Lotus Fitness Studios in the city of Whittier.
00:30 Meet Yvonne Chavez
02:07 How it looked 6 months ago
04:16 Why A-Players?
05:37 Becoming the face of your brand
08:16 Living the “double life”
09:34 Spiritual element
12:11 Comparison & growth
15:14 Upgraded Instagram strategy
17:11 Mindset tricks
22:15 A-Players accountability & guest speakers
24:41 What’s different in her business
26:40 Final takeaway
Learn with me: Building a Joyful Business
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