Episode #197: Overcoming the Fear of Visibility

Sep 01, 2022

What does your brand’s Instagram look like? Is your page full of impersonal images and motivational quotes from other people… without a single picture of you to be seen?

Now more than ever, creating a personal connection with your audience is essential! People want to understand your values and know that there is a real person behind the screen before they decide whether they want to work with you. If you want to be successful, you need to get comfortable with being a little vulnerable.

Yvonne Chavez is one of my amazing A-Players and the founder and CEO of Lotus Fitness Studio, an outdoor studio located in Whittier, California with a focus on wellness and community. In order to grow her business, she needed to step up and move into the spotlight as the face and voice of her brand — something that Yvonne (and many other women entrepreneurs) often find challenging.

In this episode of the Business of Thinking Big, we talk about the journey from beginner business owner to seasoned and successful leader of an empire, why it’s so important to be authentic and visible, and why being an entrepreneur can sometimes feel like living a double life!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

What holds many women back from being more visible in their businesses — and the big benefits of finally taking the stage
How playing the comparison game can lead you to stunt your own business growth without realizing it
The Instagram strategy that was holding Yvonne back — and the mindset tricks that helped her successfully (and joyfully!) turn it all around

Guest bio: Yvonne Chavez is the owner and CEO of Lotus Fitness Studios in the city of Whittier.

Timestamps:‌ ‌

00:30 Meet Yvonne Chavez

02:07 How it looked 6 months ago

04:16 Why A-Players?

05:37 Becoming the face of your brand

08:16 Living the “double life”

09:34 Spiritual element

12:11 Comparison & growth

15:14 Upgraded Instagram strategy

17:11 Mindset tricks

22:15 A-Players accountability & guest speakers