Episode #192: Make a Ruckus in your Business with Daniel Bauer

Jul 28, 2022

My guest this episode is a little bit different from those I’ve had on in the past… but I think you’ll find some incredible value in the lessons that he shares!

Daniel Bauer has built a values-centred business helping school leaders learn how to lead more powerfully and confidently through harnessing and leveraging their authentic gifts. A former classroom teacher who had never wanted to get into administration, Daniel became determined to improve leadership training and address systemic oppression in his district after accepting a job as assistant principal from someone who recognized his leadership potential.

Now, he runs a successful mastermind and hosts two wildly popular podcasts that help school leaders everywhere fight isolation and frustration, gain clarity, and find solutions to their greatest challenges!

Building a business in the field of education has given Daniel a unique perspective on high-ticket sales, offer creation, and crafting your niche. From upgrading your internal narratives to learning how to drive amazing change through “causing a ruckus,” this episode is packed with insights that will change the way you look at building your business!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • Key things to keep in mind when building a business based on your values (and how to feel GOOD about selling your offers)
  • The importance of cultivating entrepreneurial courage and choosing to use your voice for the things that matter
  • Why you need to question your own narratives and be ready to embrace your mistakes


Guest bio: Daniel Bauer is the founder of Better Leaders Better Schools, a mastermind and podcast designed to connect world-class leaders in education and promote their development. 


Timestamps:‌ ‌

00:32  Intro

01:12  Meet Daniel

04:35  Steal like an artist & make a ruckus!

06:58  Entrepreneurial courage

08:48  Sales & owner v. operator

 13:02  Find your niche 

 14:34  Question your narratives

 17:52  Non-icky selling 

22:43  High-ticket offers

24:19  Mindset -> marketing -> money

26:07  Choose your platform

27:27  Leading with value & Mindset Score Card

30:39  The problem gap

31:38  Final tips for selling authentically


Links mentioned:‌ ‌

Daniel Bauer

Twitter: @alienearbud 

Instagram:  @alienearbud 


Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon

Mindset Score Card


Learn with me: Lianne Kim Dream Client


‌Connect with me:  

Facebook: @liannekimcoach

Instagram: @liannekimcoach


Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: 

Instagram: @mamasandco


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