Episode #190: The Power of Community with Stu McLaren

Jul 14, 2022

Have you ever thought about launching your own membership site? Do you dream about shifting from 1:1 to 1:many, and creating greater impact — and even more profit?

If you said yes, then this episode is definitely for you!

My guest, the incredible Stu McLaren, is an entrepreneur, podcast host, membership expert, and the king of social proof. He’s the author of Membership Site Masters: An Inside Look into Some of the World’s Most Successful Membership Sites and teaches a program called The Membership Movement, which helps entrepreneurs launch, grow, and scale highly profitable membership sites by turning what they know, love, and do into recurring revenue.

I’m happy to say that learning from Stu helped me successfully grow my own Mamas & Co. Membership!

In this episode, Stu and I discuss the power of community and connection and why focusing on your people can create such amazing results. From the real reasons why membership sites flourish to the differences between a testimonial and a story, this episode is sure to give you some food for thought and exciting inspiration!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How to effectively leverage your community in order to bolster and grow your brand and the role that a membership can play
  • The top skills that you need to cultivate in order to become an outstanding leader of your community
  • Real-life examples of how Stu has connected more strongly with his own audience


Guest bio: Stu McLaren is an entrepreneur and membership expert. He helps influencers, experts, and entrepreneurs turn what they know, love, and do into recurring revenue through membership businesses.


Timestamps:‌ ‌

00:33  Intro

 01:31  Meet Stu McLaren

04:00  Mamas & Co. 2.0 & live events

06:01  Why are memberships important?

 10:29  Community element 

 13:09  Focus on your people

 16:30  Social proof & stories anecdote

21:05  Testimonial v. story

26:50  Overcoming fear

33:30  Charity fundraising

38:59  Conclusion


Links mentioned:‌

Stu McLaren

YouTube: @stume 

Facebook: @stumclaren

Twitter: @stumclaren

Instagram: @stumclaren


The Founding Member Launch Strategy

Learn with me: Building a Joyful Business

‌Connect with me:  

Facebook: @liannekimcoach  

Instagram: @liannekimcoach


Join the Mamas & Co. community to get access to valuable resources and the support of like-minded mompreneurs and mentors.

Instagram: @mamasandco


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.