Have you ever thought about launching your own membership site? Do you dream about shifting from 1:1 to 1:many, and creating greater impact — and even more profit?
If you said yes, then this episode is definitely for you!
My guest, the incredible Stu McLaren, is an entrepreneur, podcast host, membership expert, and the king of social proof. He’s the author of Membership Site Masters: An Inside Look into Some of the World’s Most Successful Membership Sites and teaches a program called The Membership Movement, which helps entrepreneurs launch, grow, and scale highly profitable membership sites by turning what they know, love, and do into recurring revenue.
I’m happy to say that learning from Stu helped me successfully grow my own Mamas & Co. Membership!
In this episode, Stu and I discuss the power of community and connection and why focusing on your people can create such amazing results. From the real reasons why membership sites flourish to the differences between a testimonial and a story, this episode is sure to give you some food for thought and exciting inspiration!
In this episode, you’ll discover:
Guest bio: Stu McLaren is an entrepreneur and membership expert. He helps influencers, experts, and entrepreneurs turn what they know, love, and do into recurring revenue through membership businesses.
01:31 Meet Stu McLaren
04:00 Mamas & Co. 2.0 & live events
06:01 Why are memberships important?
10:29 Community element
13:09 Focus on your people
16:30 Social proof & stories anecdote
21:05 Testimonial v. story
26:50 Overcoming fear
33:30 Charity fundraising
Learn with me: Lianne Kim Dream Client
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