Every good coach has a good coach, and I'm no exception. One year ago, I made the decision to work with someone in the exact area I needed help in my business - online marketing. I knew the basic principles, but I also knew how much I didn't know.
Enter Rick Mulready. Basically, if you want to know anything about FB or IG ads, he's your guy!
You might recognize his name from Amy Porterfield's podcast, because Rick is basically Amy's "work husband", and has been her right-hand guy when it came to all things FB ads for a long time. He's a guest teacher in her new course Digital Course Academy and he's also been a guest on her podcast a ton of times.
I have been working with Rick for the past 9 months, and it has been a complete game changer for me. Rick was a huge catalyst for me in starting my own podcast and has basically helped me show up in a much bigger way online than ever before.
In this candid conversation, Rick shares some of the biggest mistakes he is seeing with social media marketing and how to avoid them. He also shares specific strategies for both Facebook and Instagram ads, including what's working now, whether a recorded video is better than a Facebook Live, how to find new audiences to target with ads, how to set up a "lead magnet" ad, and so much more!
A big part of our chat centres around how we can all overthink things when it comes to our marketing. We talk about some of the mental roadblocks that show up for a lot of us online entrepreneurs, and how to get past them and get out of our own way.
Here's one big thing I have learned - online marketing has as much to do with mindset as it does strategy. We need to get over our need to do things the "right" way and just be ready to try stuff out and see what works. But this podcast episode will definitely get you moving in the right direction.
Links mentioned in this episode:
Gary Vaynerchuk, Author
Book: Jab, Jab, Jab, Right Hook; How to tell your Story in a Noisy Social World
Mamas & Co.