If a picture is worth a thousand words, is copywriting really that important to your business?
Of course, the answer is YES, and I’m thrilled to have the super-talented launch copywriter Sara Vartanian join me to explore why the copy on your website and sales page, in your emails, and shared on your socials has such a powerful impact on the types of relationships that you form with your audience.
Relationships are a big piece of Sara’s human-first approach to copy, which focuses on first connecting with the people that we most LOVE to serve, and putting their needs front and centre in our sales — this means deeply understanding and addressing their objections, and guiding them into a buying decision that feels aligned.
Press play to learn about the biggest copywriting mistakes that small businesses make and how to write copy that’s more creative, ethical, and authentic!
In this episode, you’ll discover:
Guest bio: Sara Vartanian is a Launch Copywriter & Strategist who helps business owners use data, research, and human connection to launch offers, write copy, and create funnels that leave the people they love working with most, feeling deeply seen and heard.
02:40 Meet Sara Vartanian
10:00 Asking for the sale
12:08 Subtle copy areas & brand voice
14:31 Copy v. design
16:24 Human-first copy
17:11 Hair brush example
24:32 Ethical copy
29:01 Human-first copy tips
34:01 Mamas & Co. example
37:40 Final tips
Learn with me: Lianne Kim Dream Client
Connect with me:
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: