Episode #183: Behind the Scenes of a 5-Figure Launch with Kacie Barnes

May 26, 2022

Kacie Barnes, Registered Dietician Nutritionist and founder of Mama Knows Nutrition, helps mamas feed their babies and toddlers without the side of mom guilt.

In order to help her business grow, she needed to work through her own guilt.

Kacie’s first offers included a digital nutrition guide priced at just $3. She needed to heal her money mindset issues in order to start charging what she’s worth… and attract the type of customers that she deserves. In this conversation, Kacie gets honest about her biggest challenges and proudest moments in her business, including her initial resistance to creating her game-changing membership offer — and how she pushed through it and successfully launched it in under 3 months!

If you’ve been considering creating a membership in your own business, you won’t want to miss this episode. From the mindset shift that made it possible, to the step-by-step process of putting it together, to the darker side of launching, Kacie shares it all.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

How Kacie restructured her offers to unlock their true value and took her business to the next level
Why having the support of a team is crucial for achieving a successful launch with less stress — and which roles Kacie strategically hired for
Why so many women entrepreneurs find it challenging to raise their pricing and how to shift your mindset

About Kacie Barnes: Kacie Barnes, MCN, RDN, LD helps families with young kids make healthy eating approachable and attainable. Kacie shares nutrition and picky eater tips, recipes, and meal ideas on Instagram and on her website, mamaknowsnutrition.com.

Timestamps:‌ ‌

00:30 Intro

01:13 Meet Kacie Barnes

02:54 Kacie’s business journey

04:44 Finding family balance

05:45 Kacie’s membership

08:57 Working through fears

13:51 Creating & marketing her membership

17:00 Building a team

19:31 Kacie’s timeline & prioritization

21:09 Video components

23:09 Darker side of launching