Episode #177: Biggest Social Media mistakes and how to fix them with Amanda Casinha

Apr 14, 2022

If you want to grow your business using social media, consistency and visibility are key — but when you have to juggle content creation, managing your socials, and chasing the kiddos around, it can feel daunting. In order to maximize your impact, you need clarity on who you are talking to, what they need to hear from you, and how to capture their attention (and keep it.) By creating an intentional and streamlined social media strategy, you’ll deliver relevant content that really resonates with your dream clients, in less time and with less stress!

If that sounds good to you, then you’ll want to tune into this episode.

My guest not only helped her first client grow their business online by 300% in the first three months, she also built her own multi-7-figure business while still in her 20s. GRIND Social Media & Co. founder Amanda Casinha helps small business owners stop struggling with their socials and focus on other aspects of their business. In this episode, she shares the 3 biggest mistakes that small business owners make on social media — and how to avoid them.

Listen now for no-fluff, practical tips that will help you create your content calendar more efficiently, turn mindless scrolling into powerful strategy sessions, and post on a schedule that fits your business goals AND your busy mompreneur lifestyle.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How to narrow down and clearly define your best-fit, target audience and discover what they’re really looking for when it comes to your content
  • Why it’s important to establish your core pillars and a solid plan — and use them to guide your content creation
  • Simple tips for adding video to your social strategy in a way that feels good and engages your audience (and no, you don’t have to dance!)


About Amanda Casinha: Amanda is the founder of GRIND Social Media & Co., an independent digital marketing agency specializing in social media management, content creation, and consulting.


Timestamps:‌ ‌

00:31  Meet Amanda Casinha

06:48  Define your target audience

11:00  Create simple pillars

14:13  Have a plan

17:02  Prepare for your launch or event

20:17  Know your goals & be consistent

22:12  Incorporate video

24:29  Perfection isn’t required

26:54  Top video tips

30:35  Working smarter, not harder

31:46  Business Boot Camp


Links mentioned:‌

Grind Social Media

That Toronto Mom

Facebook: @grindsocialmedia





Business Boot Camp

Learn with me: 

Lianne Kim: Dream Client Formula

‌Connect with me:  

Facebook: @liannekimcoach

Instagram: @liannekimcoach


Join the Mamas & Co. community to get access to valuable resources and the support of like-minded mompreneurs and mentors: 

Instagram: @mamasandco




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