Episode #118: Social Media: What's Working Now

Feb 25, 2021

In this week’s episode, I talk to Robyn Vanpee about how to boost your social media strategies. We run down the Top 5 social media strategies to utilize in 2021:

1. Social Listening
Your followers are your greatest source of inspiration. You know that – let them know it! Listening to your audience is the greatest way to boost interaction on your channel. You’ll create an amazing community and get all the data you need about what your followers want most from you at the same time.

2. Minimalism
After all of the chaos that 2020 brought, we’re all overwhelmed. Let your page be a source of calm for your community, and don’t try to be everything to everyone. Do one thing and do it well.

3. User-generated content
With permission, of course! Utilizing your community’s content is a great way to engage with your audience and show them how much their participation means to you. And it’s free!

4. Educational Content
This is an up-and-coming trend that we’re seeing more and more of. You’re an expert in your field, so you should feel confident in presenting what you know to your followers.

5. Livestreaming
A massive shift we’ve seen recently is the need for genuine, authentic content in social media. Skip the “highlight reel” and engage face-to-face with your audience. Excessively filtered photos are a thing of the past! Your followers want to get to know the real you.

Links mentioned in this episode:

Connect with Robyn Vanpee: Bywood Media
Instagram: @bywoodmedia

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